News & Updates
July 28, 2017
It’s not uncommon for business owners to wish they could be less involved in the day-to-day operations of their business and more involved in the growth of their company. It’s the eternal ‘working in versus working on’ debate.
And while many small business owners fall into the “I wish I could spend more time on business development” category, many business coaches feel the exact opposite.
Coaches become coaches because they have a passion for what they do – for effecting change, for guiding, for getting to know their clients intimately and helping them to better navigate their life, the relationship, or their business.
To be drawn out of the ‘doing’ to focus on the ‘growing’ can be a real drag for these committed, hands-on coaches who simply love to coach! In fact, in a recent survey of coaches conducted by Nextgile, this was raised as a common business challenge.
How to spend more time being a business coach
Obviously, this is a ‘chicken and egg’ situation which changes throughout the different stages of the growth of your business. When you’ve reached your desired client capacity you can rest easy that your days (and bank account!) are full, so you can ease back a bit and focus on coaching. But if you lose a few clients, you will find yourself pulled back into the business development role, away from the hands-on coaching while you fill those gaps in your schedule.
The key is to have a consistent approach to ongoing business development ticking away in the background. Then, when you do need new clients, there is already a strategy in place to find them. Easy! It’s about ensuring that your marketing is working for your business, even when you’re locked away working for a client.
Time to be honest and ask yourself this question
Q) Would I prefer to be coaching or growing my business?
A) I’d rather be coaching …
If your answer is coaching, you need to have a strategy in place to take care of the growth so you can flick the switch when needed. That means a strategic marketing plan, consistent branding, a focus on delivering quality every time, the use of testimonials, a referral program and passive income options as is available with Nextgile, that can fill the gaps.
If your approach to marketing is that of a constant drip feed, rather than a ‘ramp it up when I need it’ mentality, when it’s time to hit the business development button you won’t have to devote quite as much time to client attraction and sales. The pipeline will always be there; it’s just a case of ramping the plan up and asking for the sales.
B) I’d rather be growing my business …
If your answer is growing your business, you need to make sure your business plan reflects this desire. It’s important that you have a team of quality-driven coaches or at the very least the personal capacity, to be able to follow through with the business as you win it! Make like a boy scout and ‘be prepared’. Make sure your system allows for this kind of focus, or you’ll be winning clients you can’t service, which can only lead to disaster.
The key is to have a clear strategy based on balance, a strategy that is flexible in times of need.
July 28, 2017
As the coaching industry continues to grow and gain serious momentum, the marketplace becomes more crowded, and your customers become increasingly spoiled for choice. Defining your unique selling proposition (USP) and focusing on a niche will help you to stand out from that crowd.
There are thousands of coaches just like you with the same hunger vying for the same customers.
However, it’s not always about being the best, as such. It’s about being identifiable, about being unique, about knowing who you are and what you stand for. A clearly communicated point of difference will you give an advantage over your competitors.